Market research
Segments, reachable demand, and what the competition already charges for it.
Case file 04 · Business development
Turn attention into commercial conversations.
Research, offers, partnerships, pipeline.
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Growth
Traffic is not a business outcome. Business development is the part where the audience marketing built gets pointed at the offers, partners and segments that can actually pay for it.
In practice this sits inside the marketing work rather than beside it, because the same research that surfaces a keyword usually surfaces a partner.
RevenueWhat it optimises for
ResearchWhat it starts from
PartnershipsWhere the leverage is
PipelineWhat it reports
What the engagement covers
Scope agreed in writing before anything starts.
Offer and pricing input
What to sell to the traffic arriving, framed by what it cost to get.
Partnership development
Finding and approaching the businesses already talking to the same customer.
Lead qualification
A simple filter, so sales time goes to the enquiries worth the hour.
Sales enablement material
The pages, decks and follow-ups the conversation actually needs.
Pipeline reporting
Source through to closed, so marketing spend can be defended with a number.
How it runs
The order is most of the method.
Research
Segment the market and size the demand reachable this year.
Position
Match the offer to the segment that converts, not the largest one.
Approach
Partners and prospects, directly, with something specific to say.
Qualify
Filter and report, so the pipeline number means something.
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