Positioning
The one thing the brand should be found for, stated plainly enough to write against.
Case files
Two cases, in detail. Not a wall of logos.
Snapshots of the work in digital marketing and SEO.
Open a case on WhatsAppCase 01 · SEO · Beatus Spa · 2024–2026
SEO Boost: organic traffic +40% in three months.
+40%Organic traffic
3 monthsAudit to measurable lift
OrganicChannel
LeadRole
The problem
A site with plenty of content that search engines could not read cleanly, aimed at queries that did not match what people were actually typing.
What fixed it
The order of operations did the work: measurement first, technical debt second, content against mapped intent third.
Measurement first
Search Console and analytics verified, so the baseline was real before anything changed.
Technical debt cleared
Crawlability, speed and mobile rendering: the eligibility layer under every ranking.
Intent remapped
One query, one page. Pages that had been competing with each other stopped doing it.
Content rewritten
Titles, headings and copy written for the search, still readable by a person.
Case 02 · Strategy · Standard procedure
The digital marketing growth plan.
The plan that sits above the channels: positioning, what organic owns, what paid rents, the content calendar feeding both, and the small set of numbers that decides next quarter's budget. Written down, so it can be argued with.
Channel roles
What organic owns, what paid rents, what content has to earn.
Calendar and budget
Topics and spend tied to the queries and campaigns they support.
Quarterly review
Against the plan's own numbers, with next quarter's priorities attached.
A note on numbers
Only two figures appear on this site.
40% organic traffic growth, and the three months it took. Everything else is described rather than quantified, because inventing a benchmark is the easiest thing to do on a portfolio site and the fastest way to lose the second meeting. Ask in the first one and the working files are open.
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