Technical audit
Crawlability, indexation, speed, mobile rendering, structured data. Everything that decides whether your content is even eligible to rank.
Case file 01 · Search engine optimisation
Make the pages that should rank actually rank.
Technical, content and intent.
Open a case on WhatsAppThe short version
SEO
Most sites do not have a content problem. They have a site search engines cannot read cleanly, pointed at queries nobody types. Both are fixable, and neither is fixed by publishing more.
At Beatus Spa this approach lifted organic traffic by 40% in three months. That is the one verified result on this site, and it came from ordinary work done in the right order.
+40%Organic traffic growth
3 monthsTo measurable lift
TechnicalWhere the work starts
Search ConsoleWhere it is measured
What the engagement covers
Scope agreed in writing before anything starts.
Keyword and intent mapping
Which query belongs to which page, and which of your pages are currently competing with each other for the same one.
On-page and content structure
Titles, headings, internal linking and the copy underneath, written for the search and still readable by a person.
Local SEO
Google Business Profile, location pages and the citations that make a nearby search resolve to you.
Search Console and GA4 setup
Measurement first, so the next three months are an argument rather than an opinion.
Monthly reporting
Impressions, clicks, positions and conversions, against the pages they came from.
How it runs
The order is most of the method.
Audit
Two weeks reading the site the way a crawler does, and the way a customer does.
Fix
Technical debt first. Nothing compounds until the foundation is readable.
Build
Content and structure against mapped intent, published in priority order.
Measure
Search Console and GA4, monthly, with next month’s priorities attached.
Next